iPhone News - HootSuite iPhone & Android Apps Monetize with 140 Proof news - Tue Mar 02, 2010 10:12 am Post subject: HootSuite iPhone & Android Apps Monetize with 140 Proof
According to HootSuite and 140 Proof, the ads behave like tweets: each ad must have a real tweet associated with it so users can reply, and if desired, retweet the ad.
The platform serves highly targeted, non-spammy ads based on public Twitter API data, and is the first way for brand advertisers to advertise on Twitter.