iPhone News - Apple discovers dangers of hitching brand to another company news - Fri May 21, 2010 8:04 am Post subject: Apple discovers dangers of hitching brand to another company
The Apple iPhone's image is indelibly tied to another company - AT&T. And a lot of customers are upset with AT&T, and tying that negative experience to the iPhone. Apple is responsible, though, as they're the ones that felt the upside of exclusivity - control and cash - negated the downsides.