iPhone News - AT&T to subsidize 3G iPhone by $200:Apple changing strat news - Wed May 07, 2008 2:26 pm Post subject: AT&T to subsidize 3G iPhone by $200:Apple changing strat
An important part of the Apple?s iPhone pricing strategy has always been a tight control over the retail handset price. Wireless carriers were not allowed to subsidize the iPhone in order keep the value of the product at a high level. A media report now suggests Apple may adjust its pricing strategy in US, enabling AT&T to subsidize the handset.