iPhone News - Expert Play on iPhone Pricing puts Apple in Driver's Seat news - Mon Jun 09, 2008 8:06 pm Post subject: Expert Play on iPhone Pricing puts Apple in Driver's Seat
Apple announced today that AT&T would be subsidizing the 3G iPhone. This demonstrates Apple's strategy to successfully take away power from the carriers and leverage them to distribute their product on a mass scale. But the true genius may be in getting a critical mass of users accustomed to the next frontier of computing, the touch interface.