iPhone News - AT&T: Why we retooled our iPhone deal news - Tue Jun 10, 2008 3:00 pm Post subject: AT&T: Why we retooled our iPhone deal
AT&T Mobility CEO Ralph de la Vega said the company was willing to restructure its deal with Apple for its iPhone rights because he felt "in order to drive more volume, and have more penetration of the device, we had to change the model." AT&T acknowledged Monday that the new pricing will crimp profits over the next two years.