iPhone News - Lessons Microsoft Must Learn from iPhone 2.0 news - Thu Jun 12, 2008 1:37 pm Post subject: Lessons Microsoft Must Learn from iPhone 2.0
Here is an interesting post from Microsoft Watch from Uncle Joe the marketing guru who hits on the whole notion of the technology adoption model that has been advocated by Davis (1989) and his fellow researchers. Microsoft needs to build an integrated buzz like Apple that revolve around a lifestyle and how well Microsoft products work now!