iPhone News - Transpera - an Emerging Player in the iPhone Video Ad Space news - Tue Oct 07, 2008 11:57 am Post subject: Transpera - an Emerging Player in the iPhone Video Ad Space
Essentially, Transpera's key product is a "bridge technology" which takes an MRSS feed and encodes into a number of formats (over 100) that can be viewed on various handsets -- including the iPhone. A typical use would be a publisher such as MTV that wishes to enable mobile video viewing across a wide variety of devices.