iPhone News - Mobile Marketing: IPhone Apps Won't Get You Lots of Buzz news - Sat Dec 05, 2009 8:46 am Post subject: Mobile Marketing: IPhone Apps Won't Get You Lots of Buzz
NEW YORK (AdAge.com) -- For all the love that marketers show iPhone apps, these micro-utilities and tools actually generate surprisingly little buzz in return.
A study for Ad Age by PR firm Porter Novelli and its partner Crimson Hexagon looked at a handful of branded iPhone apps that came online this year and found that their launch didn't