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news
Joined: 23 Apr 2007
Posts: 126360

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The name of a product (or service, or company) should make it easy for prospective customers to instantly identify what it does, without having to think about it. The iPhone was a no-brainer. But Apple might have shot themselves in the foot with this one, like Kraft did with the idiotically named (and swiftly pulled) iSnack 2.0
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wts30286
Joined: 06 Nov 2012
Posts: 45130

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