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Mobile Marketing: IPhone Apps Won't Get You Lots of Buzz

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PostPosted: Sat Dec 05, 2009 8:46 am  Post subject:  Mobile Marketing: IPhone Apps Won't Get You Lots of Buzz Reply with quoteBottom of PageBack to top

NEW YORK (AdAge.com) -- For all the love that marketers show iPhone apps, these micro-utilities and tools actually generate surprisingly little buzz in return.

A study for Ad Age by PR firm Porter Novelli and its partner Crimson Hexagon looked at a handful of branded iPhone apps that came online this year and found that their launch didn't

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PostPosted: Thu Dec 06, 2012 1:44 am  Post subject:  (No subject) Reply with quoteBottom of PageBack to top
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